Charli XCX Encourages Brands to Redirect PR to LA Fire Victims

As wildfires in Los Angeles continue to ravage homes and businesses, some celebrities and public figures are joining in on the cause and using their platforms to aid, including Charli XCX.

The Brat singer is urging brands to use their massive stocks of clothing to help out victims of the LA fires after she shared her two cents on Instagram Stories. On Saturday, January 11, Charli wrote that “as a person in the public eye i am often being sent clothes and other things by brands wanting to gift me something.”

“This is very kind and sweet but i want to encourage brands to give to people who really truly need it,” she continued. “Any brands reading this please donate to those who have been tragically affected by these horrific LA fires.”

On the next slide, Charli shared a donation resource that brands can reach out to and send their excess clothing including socks, underwear, sweatpants, tops, bottoms, baby clothing, inclusive sizing, and more. Charli herself said she was donating to that specific clothing drive.

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Flames from the Palisades Fire burn a building on Sunset Boulevard amid a powerful windstorm on January 8, 2025 in the Pacific Palisades neighborhood of Los Angeles, California.
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Charli XCX is a part-time resident of Los Angeles, owning a Tudor-style home in the Beachwood area. It’s unclear if her home was affected by the fires. Other celebrities including Paris Hilton, Spencer Pratt and Heidi Montag, Jhene Aiko, Mandy Moore, Miles Teller, Tina Knowles, Anna Faris, Adam Brody and Leighton Meester, and more have reportedly lost their homes.

As of Sunday, January 12, at least 16 people have died in the wildfires that have swept through more than 37,000 acres of land, destroying more than 12,000 structures, according to NBC News. More than 153,000 people were under evacuation orders and 13 people remain missing. Nonprofit organizations have been working around the clock to help those displaced by the fires by providing clothing, bottled water, masks, formula, and more.

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