This article is republished with permission by User Magazine, an independent media outlet on Substack that shares commentary and reporting on the online world. Subscribe to User Magazine here.
For months, Meta has been restricting content with LGBTQ-related hashtags from search and discovery under its “sensitive content” policy aimed at restricting “sexually suggestive content.”
Posts with LGBTQ+ hashtags including #lesbian, #bisexual, #gay, #trans, #queer, #nonbinary, #pansexual, #transwomen, #Tgirl, #Tboy, #Tgirlsarebeautiful, #bisexualpride, #lesbianpride, and dozens of others were hidden for any users who had their sensitive content filter turned on. Teenagers have the sensitive content filter turned on by default.
When teen users attempted to search LGBTQ terms they were shown a blank page and a prompt from Meta to review the platform’s “sensitive content” restrictions, which discuss why the app hides “sexually explicit” content.
Meta reversed the restrictions on LGBTQ search terms after User Mag reached out for comment, saying that it was in error. “These search terms and hashtags were mistakenly restricted,” a Meta spokesperson said. “It’s important to us that all communities feel safe and welcome on Meta apps, and we do not consider LGBTQ+ terms to be sensitive under our policies.”
Under mounting pressure from lawmakers and amidst a moral panic about young people’s social media use, last year, Meta introduced a new set of “sensitive content” restrictions across Instagram, Facebook, and Threads, aimed at teenagers. “We will start to hide more types of content for teens on Instagram and Facebook,” the company said at the time.
In September, Meta doubled down, forcing users under the age of 18 to use “Instagram Teen Accounts,” a setting which could only be reversed by a parent or guardian. The goal of this change, in Meta’s words, was to “limit … the content [teenagers] see, and help ensure their time is well spent.”
These changes quickly resulted in LGBTQ+ content getting restricted across Meta apps. Meanwhile, heterosexual content, tradwife content, and content featuring straight cisgender couples (even those engaged in romantic activities) has flourished.
“Meta categorizing LGBTQ hashtags as ‘sensitive content’ is an alarming example of censorship that should concern everyone,” said Leanna Garfield, social media safety program manager at GLAAD.
Some LGBTQ teenagers and content creators attempted to sound the alarm about the issue, but their posts failed to get traction. For years, LGBTQ creators on Instagram have suffered shadow bans and had their content labeled as “non-recommendable.” The restrictions on searches, however, are more recent, coming into effect in the past few months. Meta said it was investigating to find out when the error began.
“A responsible and inclusive company would not build an algorithm that classifies some LGBTQ hashtags as ‘sensitive content,’ hiding helpful and age-appropriate content from young people by default,” a spokesperson for GLAAD said. “Regardless of if this was an unintended error, Meta should… test significant product updates before launch.”
Several LGBTQ teenagers I spoke to said that they weren’t even aware of the sensitive content restrictions, but said that they struggled to find other LGBTQ young people to connect with through Instagram.
