If you’re looking to try a new makeup style, skincare routine, or the like in the new year, then you’re in the right place. The new beauty launches of January 2025 might just help you achieve your beauty goals this year.
This month, we’re seeing new shades of fan-favorite beauty products, new iterations of formulas that have withstood the test of time, new sizes of must-haves, and completely new additions to growing viral brands. Whether you’re in the market for makeup, skin care, hair care or perfume, there’s something for everyone.
Below, we’ve picked out some of the most buzz-worthy beauty launches of January 2025 so far. Be sure to check back each week for updates!
1. Glossier’s Black Cherry Collection
With fan-favorite products like these, it only makes sense that Glossier would keep dropping new hues. Kicking the year off with a bang, the minimalistic beauty brand launched a new line of dark cherry red makeup. It includes their best-sellers Balm Dotcom, Lip Line, Cloud Paint and No. 1 Pencil.
2. Huda Beauty’s Ube Collection
Last spring, Huda Beauty’s cherry blossom setting powder had us charmed. Now, the brand is already back with a new shade, and it’s already gone viral. Huda Kattan had TikTok users in a frenzy when she teased her new purple setting powder. Those who just couldn’t hold on tried to DIY it themselves with their purple eyeshadows to little success, but now the wait is over. The Ube Collection is here! Along with the fan-favorite Easy Bake Setting Powder, the brand launched purple shades of the Faux Filter and Blush Filter, all available on Jan. 9 at Sephora and Jan. 10 on HudaBeauty.com.
Courtesy of brand.
