There’s no doubting the power of TikTok-viral fashion brands. Over the years, the app has helped us find so many of our go-to items. First, there were the mini Ugg boots during the Y2K style resurgence. And the North Face puffers. And the universally flattering Skims lounge dress.
Whenever Charlie D’Amelio or Bretman Rock share their outfits with their followers, thousands hurry to find an exact match. It’s the new way for the online generations to figure out their personal style and follow the trends everyone is loving right now.
Thanks to TikTok’s algorithm though, you don’t necessarily have to get your fashion recs from the biggest influencers. Instead, peopls like you and I can also share our best clothing hacks on the app. From teen staples like Abercrombie & Fitch and Nike to more high-end brands like Staud and Acne Studios, countless fashion brands will pop up on your FYP. That’s why we’ve decided to round up thee fashion brands that TikTok users seem to love the most.
1. Staud
Staud’s super chic (and incredibly well-made) beaded handbags are such a statement piece. There are 19 different patterns to choose from, but the Staudines one is by far the most recognizable from the app.
2. North Face
From their ultra-durable backpacks to their most recent collaboration with Skims, North Face has quickly become a go-to brand for Gen Z and Gen Alpha alike. You’ll definitely be seeing the brand’s classic black puffer everywhere this winter.
3. Acne Studios
Thanks to their TikTok fame, you’ll never go a winter without seeing the viral Acne Studios scarf — and we honestly don’t mind. This brand is a Stockholm-based luxury brand that offers high-end products that are meant to last more than a season.
4. Dr. Martens
These classic leather boots (which also have a vegan leather option, btw!) have had a resurgence thanks to TikTok — and Olivia Rodrigo. You can’t go wrong with the classic ankle boots or the Mary Janes, just be sure to break them in before wearing them out.
5. Abercrombie & Fitch
Yes, A&F is cool again and you have TikTok to thank. The brand’s best-sellers? The ’90s Ultra High Rise Straight Jeans and the Vegan Leather Pants. Plus, the brand launched their beloved Curve Love jeans that were made to fit people with curvier figures (as a size 8/10 with a big butt, I promise you this is one of the best jean collections for curvy girls on the market right now).
6. UGG
If you don’t have the time or the patience to DIY your own UGG mini boots, then just purchase the real deal. You can score these cozy staples in some of your fave retailers such as ASOS, Nordstrom and Amazon.
7. Aritzia
Word of advice: No capsule wardrobe is complete without Aritzia’s Effortless Pants. TikTok influencers are also currently loving the brand’s Super Puff jacket for cold winter months. Be forewarned: It’s toasty!
8. Levi’s
While the best Levi’s jeans are the ones you find thrifting, you can also always find a good pair without the hassle at Levis.com or even Amazon. Influencers are currently loving the ribcage straight jeans and the vintage-looking 501s.
9. Skims
Skims is not only TikTok-approved but Teen Vogue-editor approved, too. From the silk pajamas to the body tape, we are fans. And don’t get us started on the viral lounge dress! Talk about divine.
10. Lululemon
We can’t say no to some OG Lululemon leggings — and neither can TikTok. Snag a pair of your fave bottoms and match it with the beloved crossbody bag for the perfect Pilates Princess moment.
11. Girlfriend Collective
What’s not to love from this brand that makes its products from recycled water bottles? Not only are their leggings super supportive, but they offer a ton of designs and colors that keep your wardrobe fresh and fun.
12. Nike
You can’t miss out on the classics, especially when it comes to this influencer-loved brand. I’ve had my pair of Nikes for a full year and walked over 100 miles in them. Trust me when I say they’re more than just a viral fashion brand; they’re worth every penny.
13. I.Am.Gia
Worn by the likes of Euphoria‘s Maddy and Kendall Jenner, I.Am.Gia is known for its Y2K-inspired garments.
14. Mejuri
If Mejuri is good enough for Selena Gomez and Billie Eilish, it is good enough for us!
15. Converse
If you are a Stay and don’t have some Run Star Hikes yet, what are you doing? You can also opt for a more classic look with the All Stars that come in tons of colors. These are also a call back to the late ’90s, early ’00s fashion trends.
16. Hoka
Whether on RunTok or WalkTok, Hoka sneakers will likely make an appearance on your FYP. These light-weight spunky sneakers have a fan base of their own.
17. The Real Real
Have you checked out The Real Real’s 2024 Luxury Consignment Report that shares the most coveted luxury fashion brands for Gen Z?
18. Oak + Fort
If you love Aritzia and Zara, you’ll love Oak + Fort.
19. Charles & Keith
Charles & Keith is fashion girlies’ best-kept secret. The Singapore-based brand offers great quality shoes and purses at reasonable prices.
20. Dickies
You don’t have to skate to wear Dickies — fashion influencers have made this brand a universal trend. The brand’s farm jacket is currently very on trend this winter.
21. Selkie
Who doesn’t want to feel like a fairy princess? The TikTok famous puff dress is perhaps the most well-known design from the brand, but they have tons of other options for you to choose from as well (and each is just as pretty as the next).
22. New Balance
No matter if it’s the New Balance x Aime Leon Doré collab or the classic 990 kicks, New Balance is no longer known as the brand only worn by dads.
23. Alo
Channel your inner Kendall Jenner by copping a matching set from Alo.
24. Agolde
These are what you would call “investment jeans.” They’ll last you through high school, college, your first internship and beyond.
25. Polène
Luxury quality bags without the super high luxury price tag!
