Then, Hailey Bieber dropped Rhode’s newest innovation, the Peptide Lip Shape in January, following her signature blueprint of soft-focus, ultra blendable, gently-defining formulas. “I love lipliner, I also love contour, I love bronzing my face,” Hailey told GLAMOUR of the launch. “When you think about the creaminess behind a face contour and the way that you’re able to shape and structure – I wanted to bring that same concept just for the lips,” she explained. As for application? “I’m really going by my natural lip structure,” Hailey notes. “I think that’s what gives it that your-lip-but-better look,” she said of the creamy crayon.
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And, every Clean Girl’s favourite brand, Merit, joined the revolution last month with the launch of its Signature Lip Liner, a sheer, balmy formula that disappears seamlessly into lips whilst bestowing some pretty definition. It’s the ultimate lip liner for girls (like me) who struggle to achieve a “perfected” “crisp” lip shape and who want something more relaxed and low-key.
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So, is lip liner as we know it over? It depends on the aesthetic you want to achieve. We’ll always have a place for an exquisite statement red lip. But the good news is, there’s a whole new edit of blurring, blendable lip sculptors offering a softer alternative, if you want it.
For more from GLAMOUR’s Senior Beauty Editor, Elle Turner, follow her on Instagram @elleturneruk
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