What is the ongoing importance of beauty brands that exist to serve specific communities?
Products that are created with the most underserved people in mind often perform better for everyone. So many people who have used DEEP IT have very loose curls or don’t even have textured hair and this treatment has become a new staple in their routine. We’re here to fill a gap, but also show people that keeping textured hair in mind pushes the whole industry forward in terms of performance, efficacy and innovation.
What advice would you give to other Black beauty entrepreneurs?
Value your contributions highly and think deeply about the kind of brand you want to build. There are many playbooks to draw from beyond the most popular ones and sticking to solving a real need within your target community will never fail you!
How would you like to see the beauty landscape change in 2025 and beyond?
Steady investment in the founders that are innovating in spaces that haven’t been revisited for years, and a sustained commitment to the inclusion principles we’ve pushed hard for as consumers – especially now that it may be easier to do away with them.
Founder Fatima Ndiaye
How would you describe your brand’s offering?
Möss is an inclusive, people-centred hair care brand that focuses on scalp health. We help individuals with scalp care conditions regardless of their hair type and texture. Our objective is to normalise scalp care as daily self-care and be the ‘face’ of modern scalp health – by offering a targeted and diverse range of treatments to address various hair issues that have been considered as niche sectors for decades.
How would you describe the landscape right now for independent beauty brands and how are you navigating it?
The beauty landscape for independent brands today is both incredibly demanding and full of potential. We’re in a tough economic environment where resources are tighter – as a Black founder, the reality is that access to funding and networks can be even more limited. It forces us to be exceptionally resilient, creative, and resourceful to build and sustain our vision.
At the same time, the standards in beauty have changed dramatically. Clean formulations, transparency aren’t nice-to-haves anymore – they’re the baseline. Consumers today are highly informed and looking for much more: real efficacy, science-backed ingredients and brands they can genuinely connect with. Marketing fluff doesn’t cut it. People want to see authenticity, expertise, and a true commitment to solving their needs. That’s exactly where we position Möss.
So yes, it’s a challenging landscape. But it’s also driving a new generation of brands to raise the bar; to be more inclusive, more science-driven and more people-centred. For us, navigating this means doubling down on our values, fostering real bonds with our community, and proving through results and education why modern scalp care is for everyone. In this climate, the brands that will stand out aren’t just the loudest, they’re the ones that are genuinely transformative.
Instagram content
This content can also be viewed on the site it originates from.
