I royally treated myself last November to the Sephora Advent Calendar. Though I’ve been covering the best beauty advent calendars for almost a decade (ew), I’d never actually purchased one for myself.
During every Christmas party season, though, I find myself rethinking my approach to beauty. Experimenting. Wearing colour. Wearing glitter – and levelling-up when it comes to restorative skincare to help my complexion recover. And I’ve always waxed lyrical that beauty advent calendars are the perfect way to help this process along.
The Sephora Advent Calendar is up there with the very best, serving curated selections of everything cult and trending in the worlds of makeup, skincare, fragrance, haircare and body. It sold out in 2022, and again in 2023 – so I raced to the checkout as soon as it dropped last year. It sold out again – and more importantly, made my Christmas.
You bet, then, that when Sephora reached out to offer GLAMOUR the exclusive reveal of their 2025 advent calendar, I squealed. I’ll take any chance to get a sneak-peak inside the drawers of the most sought-after alternative advent calendar of the year. I’ve been sworn to secrecy with regards to its content, price and worth since the start of July, but today is a very exciting day. I can finally reveal everything you need to know about the Sephora Advent Calendar 2025 before anyone else – and why you, without a shadow of a doubt, need it.
Sephora Beauty Advent Calendar 2025
Sephora Advent Calendar 2025, at a glance:
How we tested the Sephora Advent Calendar:
I’ve been reviewing advent calendars for GLAMOUR for the past six years – and for a further two years at other publications. The time I started testing beauty advent calendars was when the market really began burgeoning – so rest assured that I know a thing or two about which calendars are actually worth your money. I’m not in the game of trying to selling you something that won’t please you.
When the Sephora Advent Calendar landed on my desk earlier this year, I teamed up with GLAMOUR’s other beauty editors and writers to open every single drawer. You can imagine how excited the office was.
Collectively, we judged the calendar against the other releases we’d already seen (like the Charlotte Tilbury advent calendar and LookFantastic advent calendar) scoring against the packaging (we loved that the Sephora advent calendar is totally recyclable, for example – but thought it could look a little more expensive), value for money, number of products, number of full size products and exclusives (this year’s Sephora advent calendar scored well in both spaces) and how much the team cared about the brands included. Here, you can see us testing the Sephora Advent Calendar 2024 – and we’ll be sharing a video of the 2025 advent calendar very soon.
What’s inside the Sephora advent calendar 2025?
After its big British launch in 2022, Sephora quickly became the nation’s go-to destinations for all things beauty – housing exclusive brands such as Makeup By Mario, ONE/SIZE, Tarte, ILIA, and, of course, the retailer’s own line, Sephora Collection. All of which were pretty tricky to get your hands on before. Sephora also stocks a tonne of “Only at Sephora” brands. Brands which, for love nor money, you can’t buy at any other UK beauty retailer. Examples? Tower 28 and Merit.
