When I visited Puerto Rico for Bad Bunny’s residency, I knew I’d fall in love with the sights and sounds of the archipelago. What I didn’t realize? I’d leave deeply inspired by its beauty — not only in its natural landscapes, but in the ways Boricua women and femmes present themselves, from hair to makeup and everything in between.
Puerto Rico has always been a beacon of self expression. Today, it’s home to a fast-growing beauty industry that’s shaping the global scene. Brands like Selenia and Necromancy Cosmetica showcase Puerto Rican creativity through the power of a bold mani-pedi or standout lipstick. Whether they’re creating groundbreaking cosmetics or simply expressing themselves, Puerto Ricans are nothing short of beauty trendsetters, and the rest of the world is paying attention.
With the announcement of Bad Bunny as the 2026 Super Bowl halftime show performer, all eyes remain on Puerto Rico. Music may be the central focus, but PR’s beauty movement also deserves its flowers and might just inspire your watch party look. Below, we unpack five stunning beauty trends that are all over San Juan.
Bare Face, Bold Lip
During a night out on San Juan’s Calle Serra, I observed legions of Puerto Ricans in minimalist base makeup punctuated by a statement lip. Lorén Aldarondo, lead singer of the Bad Bunny-approved band Chuwi, is the unofficial ambassador of this look. For live performances, the Isabela, Puerto Rico native often sports a diffused brown or red lip color (topped with gloss, of course). It perfectly accents her otherwise understated makeup, and the people of San Juan have followed suit. I saw variations as subtle as a glossy taupe, and as striking as a purple-based burgundy, reminiscent of Necromancy’s Sacramental Lipstick.
