As shared by BigHit Music, the new campaign “highlights empathy as the foundation of mental health, encouraging open conversations, reducing stigma, and empowering youth to build resilience.” The brand shares the ethos that merges well with TXT, since they “champion the value of empathy and togetherness through their music.”
“We are deeply grateful to launch a campaign with UNICEF on an issue that we truly care about,” Taehyun tells Teen Vogue. “We have long emphasized the importance of sharing emotions and the power of empathy. Through this campaign, we hope to encourage young people around the world to freely express themselves and find meaningful ways to care for their well-being. This is just the beginning of our journey with UNICEF, and we will continue to raise our voices so that empathy and mental well-being can be part of every young person’s story.”
