Ask me for a (short) list of things I look forward to every November/December and it’d go: Christmas lights, pine-scented candles, and H&M Studio’s Holiday collection. H&M Studio Holiday 2025 is launching next week and it’s honestly my favourite drop yet – and I’m a die-hard fan.
After the successful H&M x Glenn Martens collab sell out I didn’t think the high-street store would have anything left to give us, but party season is upon us, and H&M has never let us down in that arena before.
While channelling the theatrical essence of the New Romantics – an era that was characterised by flamboyant, eccentric fashion and originated in the UK in the late ’70s/early ’80s – this line-up is actually super wearable.
“The silhouettes are striking, and we play with volume, but nothing is too perfect or pretty. The collection acts as a complete wardrobe, leaving it to each person to define their own take on partywear,” said H&M Studio Collection Designer Kathrin Deutsch. For a fashion writer who’s intimidated by sequins (I know, make that make sense), this is music to my ears.
Rather than the usual top-to-toe sequin looks you’d expect to see from a partywear launch, this one offers a more refined take. Think: a colour palette of black, deep brown and burgundy alongside neutrals, with less in-your-face-but-still-glamorous fabrics like taffeta, jacquard and mesh taking centre stage. Harking back to the AW25 runways, where Saint Laurent, Giorgio Armani Privé and Schiaparelli were also influenced by the ’80s, it all makes perfect sense.
So what to bookmark ahead of next week’s launch? There’s a couple of David Bowie-esque shirts I can’t stop thinking about, with oversized collars and pussybow ties, but I’m mostly drooling over the polka-dot mesh gown. With its cape back and ruffle neckline, there’s no denying it’ll be one of the most sought-after party dresses this year. If only I had a black tie event to wear it to…
Browse the entire H&M Studio Holiday 2025 lookbook below ahead of the launch.
H&M Studio Holiday 2025 will land online at hm.com from the 18th November, and in select stores from the 17th November. Save when you shop with these H&M discount codes at checkout.
For more from Glamour UK’s Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.
