Whether it’s because of the actual football, the halftime show, Taylor Swift, or the best Super Bowl commercials, the Big Game attracts thousands of viewers around the world each year — and if you particularly enjoy the latter, you’ve come to the right place. Enter: the best Super Bowl commercials of 2025.
Each year, brands fight for a coveted ad spot during the Super Bowl, making viewers anticipate the commercial break just as much as the actual game. The anticipation for the commercials has gotten so high that most brand start releasing teasers and even full-length clips and extended versions days and even weeks prior to the Super Bowl, often featuring some of the most talked-about talent across music, film, and TV.
In 2024, the best Super Bowl commercials featured everyone from Beyoncé, Wednesday star Jenna Ortega, Michael Cera(ve), and Addison Rae to Ice Spice, Kris Jenner, Cardi B, and many more. This year, we are already seeing some familiar faces again, as well as many first-timers.
Below, check out the best Super Bowl commercials of 2025 so far — and make sure to check back in after the Big Game for more.
1. Squarespace with Barry Keoghan
Previously Squarespace had tapped talent like Zendaya and Martin Scorsese for its Super Bowl commercials, and the brand is staying within the cinematic realm tapping Irish actor Barry Keoghan for its 11th Super Bowl ad — and taking him back to his native land. Aside from the actual ad, which you can see above, you can also check out the accompanying comedic short film, titled Barry and Mosley, featuring Keoghan and his campaign costar, Don Mosley.
