Until recently, sustainable fashion didn’t necessarily mean fashion-forward. Sure, there were a handful of labels that put the planet – and people – first, but most kind of forgot about the fashion part… Now, as everyone tries to live a greener life (and if not, why not?) we’re thrilled to share our guide to sustainable fashion brands that we love to wear.
As new technology, processes and production methods emerge, sharing sustainability knowledge is key for brands and designers to produce sustainable fashion that is desirable and even affordable.
An item’s longevity in our closet is also an important concern when it comes to sustainability. As a result, most brands early on tended to focus on timelessness, classics and basics that won’t flip out of fashion before the month is out, because uber-trendy garments will never be sustainable. However, as technology progresses and more and more creatives are putting sustainability at the the core of their processes, designers no longer need to compromise on style to achieve sustainable credentials.
Copenhagen Fashion Week, for instance, has strict sustainability prerequisites a brand needs to fulfil in order to show on calendar and its homegrown brand Ganni has become its proudest export leading the charge. And at London Fashion Week, cult labels by younger designers like Chopova Lowena and Tolu Coker are just some of the talents making the city proud with their innovative, sustainable designs.
With greater awareness and technological advancements, we are also seeing sustainable offerings become more affordable. While affordability is, of course, relative, we’re beginning to see prices compete with high street fashion and shoppers being more conscious of buying less but buying better, heavily considering the cost-per-wear.
These are the 19 brands that we rate for sustainability, ethics and aesthetics…
Nobody’s Child
