Kai Cenat’s Mafiathon 3 kicked off on September 1, 2025, and will end on September 30, 2025. During the marathon, the streamer has been streaming consecutively for weeks, joined daily by surprise guests the likes of Kim Kardashian, Mariah Carey, Law Roach, Latto, Ice Spice, Keke Palmer, the Jonas Brothers, Selena Gomez, Benny Blanco, Ed Sheeran, and more, including Linkin Park, who played a surprise set on Cenat’s stream just a couple of days before he hit the one million subs mark.
Cenat, who has nearly 20 million followers on Twitch, started Mafiathon 3 in an effort to not only reach the one-million active subscriber mark but also to raise funds to build a new school in Nigeria, an initiative he launched during his last subathon.
In the trailer for Mafiathon 3, Cenat revealed that if he reached his goal of one million subs, he’d cut off his hair. Since then, he’s announced that Lebron James will do the honor on the final day of Mafiathon 3.
