What Skiwear To Pack, According To Your Destination

Skiing is fun and all, but let’s be honest, skiwear and ski clothes are a faff to pack. Besides all the apres ski looks you need in addition to the bulky ski jacket, you have to take into account the vibe of the place you’re headed.

Having skied on three different continents, I can share that slope style varies from destination to destination as do the most popular luxury brands to shop for said looks. Hitting the trails in Colorado? You’re looking at Loro Piana, shearing and a sprinkle of tartan. Riding the red runs in Hokkaido? You have our full blessing to have fun with prints and colours.

Of course, there are no strict rules to dressing for ski, as long as you’re wrapped up warm and safely covered (just wear the helmet!). The one safety tip I do swear by, though, is to avoid all-white looks where possible, as it can camouflage you on blizzard days, making you the victim of an unwanted crash. Other than that, just have fun!

But if you’re curious how the style set do snow-chic at every posh ski destination, check out our guide for the style of skiwear to pack below for where you’re headed.

1. Courchevel

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The ski villages around the 3 Valleys are undoubtedly where one goes for the bougiest ski experience. From products exclusive to the Chanel and Prada stores in Courchevel to the Moncler located halfway down a piste so you can pop in for some casual ski-in-ski-out shopping after a Michelin-starred lunch alfresco, skiing in this French ski town comes with its own set of unspoken rules. No outfit is too OTT for this crowd. Think: Louis Vuitton goggles, Yves Salomon boots on the slopes and plush, Perfect Moment skirt while you indulge in raclette and champagne.

2. Swiss Alps

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