15 Best Mascaras For Length, Volume & Definition, Reviewed

How do I choose a good mascara?

“Picking the right mascara is all about knowing what you want to achieve and what type of formula works for you,” says Paige Williams, founder and CEO of TikTok’s No.1 Shop, P.Louise. “If you’re after that dreamy, fluttery look, choose a lengthening formula. Or if you want big, bold volume, go for a volumising mascara,” she says.

“I like long, defined lashes with zero clumps, so I created the P.Louise Tearproof Mascara to be just that,” she continues. “It has a dual-action brush that lifts and separates on one side, while the other side grabs those little lashes on the bottom lash line and inner corners.”

Emmy Clayton, expert lash and brow artist, adds that you also need to consider the mascara wand, as different shapes create different looks. “For example, if you have thin, straight lashes, opt for more of a curved wand to add lift and curl. For those with short lashes, a skinnier wand that delivers more of a precise coat to each lash is best! If you’re lucky to have long, fuller lashes then a classic cylindrical wand is perfect. Lastly, if you find your lashes are quite thin and sparse, try a thicker wand to add more fullness,” she advises.

It’s also important to consider what colour you are choosing. “If you’re after a natural look, brown mascaras are a great option, especially for fair skin tones,” says Emmy. “Black and blue mascaras are great for more of an impact! I really love a blue mascara on blondes at the moment. A friend of mine wore this in Ibiza and it made her eyes so mesmerising in the sun – I think this will be a great look for summer.”

What is the best mascara for sensitive eyes?

“If your eyes need a little extra love, go for a hypoallergenic mascara,” says Paige. “These have gentle formulas and are typically fragrance-free to avoid irritation.”

“The P.Louise Tiny Tears Mascara has been formulated with non-irritating, mild ingredients and is free from harsh chemicals, parabens and sulphates, making it perfect for anyone that struggles with sensitivity around the eye area, or contact lens wearers,” she adds.

What is the best mascara for achieving a natural look?

A strengthening serum like the Hairburst Lash & Brow Enhancing Serum can help your lashes to become naturally thicker, longer and healthier, thanks to its nourishing blend of castor oil, peptides and a derivative of hyaluronic acid.

Emmy loves the Glossier Lash Slick, which is her daily go-to for a natural look. “It separates the lashes perfectly, and wears really well without smudging, but it’s easy to remove. It really gives that no makeup makeup look,” she says.

Paige agrees, advising to choose a mascara that defines without adding too much drama. “A lightweight formula in a soft brown or rich brown shade is perfect for that natural, ‘your lashes but better’ effect. And opt for a wand that separates and lengthens, making every lash pop in a subtle, stunning way,” she comments.