Over the years, the way we do nose contour in our makeup routines has continuously evolved. First, we used bobby pins to paint perfectly straight lines on each side of our noses. Then, we opted for rounded lines that led to a small circle on the tip of our noses. We’ve also swapped between warm tones and cool tones countless times. And, surely, there were many other trends that we’re forgetting now. Lately, however, there seems to be a particular trend that’s left the internet divided: Unblended nose contour.
While scrolling on social media, it’s now common to see celebrities’ and influencers’ comment sections filled with people asking why their nose contour isn’t blended. While some deny it and defend their faves, others are begging them just to pick up a brush and make it less noticeable. Thanks to the different reactions, discourse ensues and grows to the point where these discussions can be found not only across several apps like Reddit, Instagram, and TikTok but also in our IRL conversations.
It’s a topic that has the internet in a frenzy. Are celebrities really wearing unblended nose contours purposely? Is the technique wrong, or is this just a different way of doing it? To find out, we decided to go straight to an expert.
Kelly Zhang is a celebrity makeup artist who has worked with actors, models, television personalities, influencers, and more. She also creates informational videos on different trends and techniques to teach her followers how to get the looks at home on their own. So, we asked her to break down the phenomenon for us.
“It’s true — less-blended nose contour is having a major moment, especially among celebrities,” Zhang tells Teen Vogue. “This trend seems to be about making the contour more visible and intentional, rather than blending it into a subtle illusion.”
Zhang shares that there are two potential reasons for this. One is a technical approach specifically designated for on-camera makeup. The other is a stylistic preference that may have a more profound message and meaning.
“A sharper contour gives the nose a more defined, sculpted look, which pops on camera and under bright lights,” she says. “It’s dramatic, edgy, and perfectly aligns with the editorial aesthetic many celebs love to showcase.”
“But this trend feels like it’s about more than just definition — it’s also about breaking beauty ‘rules,’” Zhang adds. “For years, the overly blended, airbrushed look dominated, but now there’s a shift toward raw, expressive beauty. Leaving the nose contour less blended feels bold and intentional, like a statement: ‘Yes, I’m wearing makeup, and I love it.’”
Whether you love it or hate it, this trend seems like it’s here to stay as it first began gaining traction last year and has continued to grow. After all, it is reminiscent of 2012 makeup, and other elements of that era’s style have been gaining momentum. (Remember the latte makeup trend?) If you want to try the trend out for yourself, Zhang suggests keeping it simple. “The Kelly Zhang Lip and Cheek Duo is perfect for pairing with a defined nose contour,” she says. “Use it on your cheeks and lips to add a soft, natural flush that balances out the sharper edges of your contour.” This should make the look “effortless and wearable while still making a statement.”
